Privacy Policy

FrontierFn is a trading name of Optimise Everything Limited, registered in England and Wales. We are registered with the Information Commissioner's Office (ICO). This policy explains how we collect, use and protect your personal data when you visit our website or engage with our services.

Who we are

Data controller: Optimise Everything Limited, trading as FrontierFn. Registered office: 68-80 Hanbury St, London E1 5JL. You can contact us about data matters at ellie@frontierfn.co.uk.

What data we collect

We may collect the following categories of personal data:

• Contact information (name, email address, phone number) when you submit an enquiry or book a call
• Business information (company name, turnover range) provided voluntarily in our contact form
• Usage data collected automatically via Google Analytics (GA4), including pages visited, time on site, device type and general location (country or region level)
• Communication records when you contact us by email or WhatsApp

We do not collect sensitive personal data (such as health, financial account details or identity documents) through this website.

How we use your data

We use your personal data to:

• Respond to your enquiries and arrange calls or assessments
• Provide and manage our finance function services where you become a client
• Improve our website and understand how visitors use it (via GA4 analytics)
• Send you relevant information about FrontierFn where you have expressed interest or given consent

We do not sell your personal data to third parties and we do not use it for automated decision-making.

Legal basis for processing

• Contract: where processing is necessary to provide our services to you
• Legitimate interests: to respond to enquiries and operate our business
• Consent: for marketing communications, where you have opted in
• Legal obligation: where we are required to process data by law

Cookies and analytics

We use Google Analytics 4 to understand how our website is used. GA4 collects anonymised usage data including pages viewed, session duration and device type. No personally identifiable information is sent to Google Analytics without your consent. You can opt out of GA4 tracking using the Google Analytics Opt-out Browser Add-on.

We do not use advertising cookies or tracking pixels from third-party advertisers.

How we store and protect your data

Your data is stored securely on UK and EEA-based systems where possible. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss or disclosure. We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to or restrict how we use your data
• Data portability in certain circumstances
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at ellie@frontierfn.co.uk. We will respond within one month.

Third parties

We may share your data with trusted third-party service providers who help us operate our business, including:

• Calendly (scheduling) — Privacy policy
• Google Analytics (website analytics) — Privacy policy
• WhatsApp/Meta (communication) — Privacy policy

All third parties are required to process your data in accordance with applicable data protection law.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised. Continued use of our website after changes constitutes acceptance of the updated policy.